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What makes a great ad campaign

Our team’s thoughts on what makes a great ad campaign: A great campaign is a mixture of good ideas, sense of values, and nachos. … is memorable and involves the audience. People talk about it and awareness through word-of-mouth. … simplicity, humor, and strong branding. … catchy and informative. An emotional connection is always a …

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The Redzone chats to Quintin Benadé, MD at Red September about what the key opportunities are for the ad industry as a whole.

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Howzit guys! My name is Rob, I’m the Creative Director here at Red September. Do you know what really gets me down?  CVs! Being a marketing agency, Red September gets a LOT of CVs every day, and most of them SUCK… Guys, the Word doc is outdated.  Get interesting, get creative.  You know, what we’re …

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We are happy to announce that Red September’s Rob (CD) and Quintin (MD) has been elected as judges for the 2016 Assegai Awards!

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Proud to be Media Innovation finalists at the Loeries 2016. Our creatives attended and caused a bit of a ruckus to get to the big bird.

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Quintin Benade, Marketing Director at Red September takes us through some digital media insights…

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Super excited about being nominated as finalists at the 2015 Assegai awards. We had an amazing evening and gained valuable insights at the event.

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Before we buy we search. For those of us beyond the first, second or third flush of youth this used to mean we would walk through shopping centres and compare what’s available or even pick up a newspaper to see what’s new. Of course this approach is largely dead, never to be seen again. Today …

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Should it? We like to think it pays an agency to be imaginative and unorthodox not only in hiring, but also in thinking. (There’s no animal as miserable as an unstimulated creative). Does creativity make people buy what you’re selling? Are creative ads more effective in inspiring people to buy products than ads that simply …

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In the 50’s and sixties, the era of mess media with limited TV and Radio stations

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