In a world where everything is fast paced, getting to your next, balancing a full-time job and kids, studying towards a degree, and starting a side hustle all-in-one go became the “ideal achievement” in society – it’s no wonder than Gen Z is often referred to as generation burnout. In fact, we’re exhausted just reading...
How to prevent your website from crashing this Black Friday There is nothing worse than planning and preparing your Black Friday campaign months in advance – only to be hampered by a non-functioning website when site traffic takes its toll. Our developers are web wizards at heart and share some of their top tips for...
Streaming sites are sneaking into our TV budgets Loadshedding, looting, lockdown…3 words that have had its part to play in declining viewership rates on linear TV. The average weekly minutes was down by an average of -20% during July 2022 and a shift was seen where we noticed an increase in the use of digital...
Conquer the Black Friday beast and break through the clutter In a world where ads clutter our news feeds and flood our inboxes, it has become an increasingly difficult task for brands to break through the clutter on Black Friday. You might feel that a huge discount or a tonne of free goodies might be...
How to determine the right digital media budget for your brand A question we get asked a lot from clients is “how much should we be spending on digital media for our brand”. Determining the right media budget for your brand is about finding the right balance between your business and your target markets –...