Trending Content Creation: 5 Tips to Stay Ahead

Trending Content Creation: 5 Tips to Stay Ahead

In the ever-evolving world of social media, staying on top of the latest trending content is essential to maintain a strong online presence. To help you navigate the dynamic landscape, this blog will provide valuable tips on leveraging the latest social media content trends. Let’s dive in and unlock the potential of your social media strategy! 

Female influencer with smartphone shooting trending content for social media.

How do you create trending content? 

To create trending content, it’s essential to stay updated with current events and popular topics in your niche, then infuse your unique perspective or expertise into the content to provide value and engagement for your audience.  Leveraging the right social media platforms, employing effective keyword research, and creating visually appealing and shareable content can help increase the chances of your content gaining traction and trending the charts. Ultimately, how you shoot your content can play an important role in how your audience will consume it. 

So, how do you shoot better trending content? Here’s how: 

1. Don’t Let Perfection Get in the Way 

Gone are the days of highly polished and meticulously produced content. Today’s social media landscape is all about authenticity and relatability. Embrace imperfections and let your content have a human touch. Don’t be afraid to showcase the real moments, raw emotions, and unfiltered experiences. Your audience will appreciate the genuine connection and authenticity that comes with imperfection. 

2. Don’t Rely Solely on Your Video Script: 

While having a script is important for maintaining a coherent message, it’s equally vital to let your content flow naturally. Allow for spontaneous moments and genuine reactions. This will inject a sense of spontaneity and authenticity into your videos, making them more relatable and engaging for your audience. 

3. Trust the Human Factor for Your Trending Content: 

Social media is all about connecting with people, so don’t shy away from showing the human side of your brand. Share stories, anecdotes, and behind-the-scenes glimpses that resonate with your audience. Highlight your team members, customers, or influencers who align with your brand values. By embracing the human factor, you build trust and foster stronger connections with your audience. 

4. Use Trending Music or Add Music In-App to Increase Reach: 

Music is a powerful tool for enhancing the emotional impact of your content and increasing its reach. Stay tuned to the latest music trends and popular songs to incorporate into your videos. Platforms like Instagram and TikTok offer extensive libraries of licensed music to choose from, making it easier than ever to add catchy tunes to your content. Engage your audience and evoke emotions by pairing the right music with your visuals. 

5. Optimise your images and videos for TikTok and Instagram SEO 

Okay, so now you’ve shot your content. Now what? If you are still thinking of using hashtags to try and rank on Instagram and TikTok, think again. With the rise of Instagram and TikTok SEO in South Africa, hashtags are now trash tags. The platforms now serve people content based on the keywords that they are searching and you want your content to appear near the top of the list.

When it comes to your videos and images, there’s this nifty little thing called an alt text. Alt text is a description of the image or video and allows your content to be discovered by the Instagram and TikTok algorithm to see if its relevant to a specific search query. By merely taking the time to add Alt text to your images and videos you can increase the discoverability of your content to achieve the reach you need. You can learn how to add in alt-text here. 

So to answer your question on how to shoot trending content for social media, it’s crucial to leverage the latest content trends. Remember, perfection is not the goal; authenticity and relatability are key. Ditch rigid scripts and embrace spontaneous moments that resonate with your audience. Trust the human factor and showcase the real faces behind your brand.

Don’t forget the power of music in enhancing your content’s emotional impact and include Alt text to ensure you rank when people are searching for topics relating to your content. By following these tips, you’ll be well on your way to creating engaging, trendsetting social media content that captivates your audience and propels your brand to new heights. 

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