MARTECH & AUTOMATION
Red September implements and manages CRM and lifecycle marketing programmes for South African brands that want to turn customer data into consistent, relevant communications across every stage of the customer journey. From CRM platform implementation and data architecture through to lifecycle campaign design and execution, we build the programmes that keep your customers engaged and coming back.
What's included
+ CRM platform selection and implementation
+ Customer data architecture and segmentation setup
+ Lifecycle journey mapping and campaign design
+ Email marketing programme development and management
+ Automated trigger campaign configuration
+ Customer retention and reactivation programme design
+ CRM performance reporting and optimisation
MARTECH & AUTOMATION
CRM and lifecycle marketing deliver some of the highest returns in the marketing mix because they work with customers you already have. We approach every CRM programme from a revenue perspective, building communications and journeys that are designed to increase customer lifetime value, reduce churn and activate dormant segments.
01.
Revenue-focused approach to CRM and lifecycle programme design
02.
Platform-agnostic implementation based on what genuinely fits your business
03.
Data architecture and integration built for long-term scalability
04.
Lifecycle programmes designed around real customer behaviour not assumed journeys