INSIGHT
Red September builds experimentation and optimisation programmes for South African brands that want to make evidence-based marketing decisions rather than relying on assumption or instinct. From A/B testing frameworks and landing page optimisation through to full-funnel experimentation programmes, we build the testing infrastructure that makes every marketing investment work harder over time.
What's included
+ Experimentation strategy and test prioritisation framework
+ A/B and multivariate test design and setup
+ Landing page and conversion rate optimisation
+ Paid media creative and audience testing
+ Statistical analysis and result interpretation
+ Optimisation roadmap development
+ Performance benchmarking and improvement tracking
INSIGHT
The brands that compound their marketing performance fastest are the ones that test continuously and systematically. We build experimentation programmes that are rigorous enough to generate reliable insights and practical enough to operate within the constraints of a real marketing team and budget.
01.
Experimentation frameworks designed for your specific marketing operation and budget
02.
Rigorous test design that generates statistically reliable insights
03.
Optimisation programmes integrated with your paid media, content and CRO activity
04.
Ongoing learning loop that compounds performance improvements over time