INSIGHT
Red September builds measurement and attribution frameworks for South African brands that want to understand which marketing activity is actually driving revenue. From tracking setup and data infrastructure through to attribution modelling and commercial reporting, we connect your marketing spend to your business outcomes.
What's included
+ Marketing measurement strategy and KPI framework development
+ GA4 implementation and configuration
+ Conversion tracking setup across all paid channels
+ Attribution model design and implementation
+ Cross-channel data integration and reconciliation
+ UTM and campaign tagging framework
+ Measurement reporting and insight delivery
INSIGHT
Most South African brands are measuring marketing activity but not marketing impact. Clicks, impressions and engagements tell you what happened. Attribution tells you what caused it. We build the measurement infrastructure that gives your team the confidence to make better budget decisions faster.
01.
Attribution modelling built around your specific channel mix and customer journey
02.
Tracking infrastructure designed for accuracy and long-term reliability
03.
Reporting frameworks that connect marketing metrics to commercial outcomes
04.
Platform-agnostic approach across GA4, Meta, Google Ads and beyond