MEDIA
Red September develops integrated media strategies for South African brands that connect brand objectives to the right channels, audiences and moments. From channel selection and budget allocation through to detailed media plans and buying briefs, we build media strategies that are commercially grounded and practically executable.
What's included
+ Media audit and opportunity mapping
+ Channel strategy and prioritisation
+ Audience planning and targeting strategy
+ Budget allocation and media mix modelling
+ Media plan development and buying briefs
+ Media owner negotiation and rate management
+ Campaign tracking and post-buy analysis
MEDIA
A media strategy is only as good as the commercial thinking behind it. We start with your business objectives and work backwards to the channels and audiences that will move the needle. Every media recommendation comes with a rationale, a measurement framework and a clear path to execution.
01.
Commercially-led media strategy tied to revenue and growth objectives
02.
Full-channel planning across paid, owned and earned media
03.
Deep knowledge of the South African media landscape and audience dynamics
04.
Media plans built to be executed, not just presented