MEDIA
Red September plans, manages and optimises performance media campaigns across Google, Meta and beyond for South African brands that need every rand of paid media spend to work as hard as possible. We build performance campaigns around commercial objectives and optimise actively throughout every flight.
What's included
+ Paid media strategy and channel planning
+ Google Ads management (Search, Display, YouTube, Demand Gen, PMAX)
+ Meta Ads management (Facebook and Instagram)
+ TikTok, LinkedIn and programmatic advertising
+ Audience research and targeting strategy
+ Creative briefing and ad copy development
+ Conversion tracking and attribution setup
+ Performance reporting and optimisation recommendations
media
We manage performance media as a business investment, not a line item. Every campaign is built around a commercial objective, tracked against meaningful KPIs and optimised continuously. We do not set and forget. We test, learn and improve every campaign until the brief is closed.
01.
Commercial-first approach to every performance media campaign
02.
Active optimisation throughout every campaign flight without exception
03.
Full-funnel tracking from first click through to final conversion
04.
Transparent reporting tied to business outcomes not media metrics